Which stage of the fashion cycle is characterized by the introduction of new trends?

The Introduction Stage of the fashion cycle is where new trends are first introduced to the market. During this phase, designers and brands unveil their innovative ideas, often during fashion weeks or through marketing campaigns. This stage is essential for creating buzz and excitement around upcoming styles, as it captures the attention of consumers, industry professionals, and the media.

At this point, the focus is on novelty and experimentation, with trends typically emerging from the creativity of designers. Retailers may be cautious in their buying as they assess consumer reaction and the potential demand. Successful trends that resonate with consumers will then move into the Growth Stage, where they gain wider acceptance and are adopted more broadly. Thus, understanding the dynamics of the Introduction Stage is crucial for fashion professionals as they navigate the process of bringing new styles to market.