Which promotional strategy is likely to leverage creative visual displays to enhance sales?

The correct answer focuses on visual merchandising as a promotional strategy that leverages creative visual displays to enhance sales. Visual merchandising involves the arrangement and presentation of products in a way that attracts customers and encourages them to make a purchase. This strategy typically employs creative displays, signage, color coordination, lighting, and other visual elements to create an engaging shopping environment that stimulates interest and desire.

Effective visual merchandising not only highlights the features of products but also creates an emotional connection with customers, making them more inclined to buy. By showcasing products in an aesthetically pleasing manner, retailers can attract foot traffic, increase dwell time, and ultimately boost sales.

In contrast, the other options do not specifically focus on the use of visual displays to enhance sales. Press kits are more about providing information to the media, personal selling is centered on direct interaction between salespeople and customers, and public relations involves managing the brand’s image rather than directly influencing sales through visual means. Therefore, visual merchandising is the distinct strategy that aligns perfectly with the use of creative visual displays to drive sales.