What was the primary objective of Target advertising an "After Christmas Sale"?

The primary objective of advertising an "After Christmas Sale" is often to stimulate store traffic. After the holiday rush, many retailers, including Target, seek to capitalize on the post-Christmas shopping mindset by enticing customers back into stores. This sale creates a sense of urgency and excitement, encouraging consumers to visit the store to take advantage of discounts on holiday merchandise as well as other products.

During this time, consumers are typically looking for bargains on items that may not have sold during the holiday season, thus driving foot traffic. The increased store traffic can lead to higher sales volumes overall, as customers often purchase additional items beyond just the discounted goods.