What type of buying motive is based on customers' feelings?

The emotional buying motive is fundamentally rooted in the feelings and emotions that drive consumers to make purchasing decisions. When customers shop based on emotional motives, their choices are influenced by factors such as how a product makes them feel, their personal values, or even the social context surrounding a purchase. For instance, someone might choose to buy a luxury item to experience a sense of status or to gift something meaningful to a loved one.

This type of buying motive contrasts with rational buying motives, where decisions are primarily based on logical evaluations such as price, quality, and practicality. Emotional buying motives often lead to impulsive purchases or loyalty to certain brands because of the feelings associated with them, like nostalgia or happiness.

Patronage buying motives pertain more to loyalty or preference for a specific store or brand typically due to past experiences rather than emotional attachments to a product itself. Meanwhile, the term "Decided Customer" is not recognized as a standard classification of buying motives in the context of merchandising. Rather, it may suggest a customer who has made a definitive choice but does not directly address the emotional aspect that is central to the emotional buying motive.