What approach focuses on building positive relations with customers, employees, and the community?

The approach that focuses on building positive relations with customers, employees, and the community is public relations. Public relations encompasses a variety of strategies aimed at managing the communication between an organization and its various publics, including customers, employees, and the broader community. This approach is essential for fostering a positive brand image and creating goodwill, which can lead to customer loyalty and employee satisfaction.

Public relations efforts may include community engagement initiatives, media relations, and crisis management, all designed to establish and maintain a favorable relationship with stakeholders. By prioritizing communication and transparency, public relations helps enhance the reputation of a brand and builds strong connections, beneficial for long-term success.

In contrast, personal selling focuses primarily on direct interactions between sales representatives and customers to persuade them to purchase products or services, without the broader community aspect. Visual merchandising pertains to the presentation of products in retail settings to attract customers, while press kits are tools used to provide information to the media, which is just one component of public relations rather than the holistic relationship-building aspect it embodies.