In fashion merchandising, what are key items?

Key items in fashion merchandising are products that significantly contribute to sales. These items are essential because they typically have higher demand and can drive revenue for a retailer. They often represent the brand's identity and can be staples in a retailer's product lineup, leading to higher turnover rates and customer loyalty. Retailers often focus on these items in their marketing strategies and inventory management to ensure they meet consumer needs and maximize profits.

In contrast, seasonal items that change frequently may not have the same level of consistency in sales and can lead to fluctuations in revenue. Items that are permanently discounted might indicate a lack of demand or an attempt to clear inventory, which may not contribute positively to overall sales figures. Lastly, special promotional goods available only online may attract specific customers but wouldn't necessarily be identified as key items, as their sales impact could be limited compared to core merchandise that consistently drives sales.